And the Oscar Goes to… Our 2023 Content Marketing Awards
In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the…
10 Amazing Ted Talks About Startup Marketing
Over the years, Nobel Prize winners and thought leaders, like Elon Musk, Jane Goodall, and Larry Page, have…
What Is a Work Plan? How to Make a Work Plan In 7 Steps
Before you can accomplish your project goals, you need to plan how to reach them. A work plan…
Top 11 Books Every Startup Founder Should Know
You are what you read, and if you’re dreaming of building the next Fortune 500 company, it’s time…
Want To Align Your Marketing Team? Try A Workshop!
Let’s face it – at some point, every business can benefit from enrolling team members in a marketing…
11 Reasons We Love Content Marketing
At Marketing Insider Group, we love content marketing. Are we biased? Maybe. But we also have a good…
Do You Need a Brand Messaging Framework?
Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential…
How to Review the Capabilities of Your Marketing Agency
There’s no question that your marketing agency’s capabilities will have a major impact on the success of your…
Evaluation Metrics for Classification and Regression: A Comprehensive Guide
Machine learning models are used to make predictions and classify data. However, it’s essential to evaluate the performance…
What are Materialized Views? A 5-Minute Introduction
Brittney Parker has always been interested in software and databases and expanding her education of all things technical.…