Lauren Basiura
239 posts
The Antidote to AI Taking Over SEO: Publish More Content?
Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because…
Why Google Magi Will Force You to Rethink Search
For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online…
Sloan’s Inbox: Surviving A Job Performance Plan: Is There Hope?
Hey there! It’s Sloan, your friendly neighborhood DEV Moderator 🦥 Time for another installment of Sloan’s Inbox, a…
Project Coordinator Job Description: Role, Responsibilities & Skills
Sometimes functional leads or project managers need help managing projects. That’s where the project coordinator comes in. There…
How to Use Zero-Party Data to Level Up Your Content ROI
Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick.…
Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)
Since November of 2020, CNET, a tech news site owned by Red Ventures, has been quietly publishing low-quality…
Content Marketing for ClimateTech
If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already…
7 Digital Marketing Services Every Business Needs
Wait! Before you succumb to the hype and hire a social media intern or go all out with…
Blog Posts We’re Tired of Seeing in 2023
We hate to complain, but there’s just too many blog posts we’re tired of seeing in 2023. As…
11 TED Talks Every Content Marketer Needs to Watch
There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing…