Lauren Basiura
239 posts
Who Are B2B Creators and Why Do They Matter?
The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths…
What You Need to Know About OpenAI CustomGPT
Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to…
Will ESB gradually die…….in era of microservices
Traditional integration aimed to solve the problem of data exchange between isolated applications. An Enterprise Service Bus (ESB)…
60 Remote Work Stats to Know in 2024
My first marketing job was as a contract writer for an agency on the opposite side of the…
Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for…
Apple under attack: what should product managers do?
What are the implications for product managers of the various legal challenges to Apple’s walled garden approach? Read more »…
32 Ecommerce Growth Hacking Tactics to Try Right Now
If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “growth hacking” –…
The Only Technical SEO Checklist You’ll Ever Need
Imagine your website is a sleek, high-performance sports car. Now, what good is all that speed and style…
What Is a Marketing Database? (Hint: It’s NOT Your Audience)
Let’s face it: In the grand chess game of marketing, your marketing database is the queen. Neglect her,…
How to Write a Blog Post Outline That Leaves No Ambiguity
Writing a blog post without an outline is like going on a road trip without a map. Sure,…