Lauren Basiura
239 posts
The Trailblazer’s Guide to B2B Brand Campaigns
Marketing your business is necessary to drive growth, and using new methods should be part of this process.…
The Best ChatGPT Plugins for Marketers
Digital marketing professionals know that staying ahead of the competition is vital to success. ChatGPT is a revolutionary…
Why We Should Ditch Tool Lists in Favor of Feature Lists
Over 50% of website traffic comes from organic search engine results, so your content marketing strategy is vital…
Do You Know Where Your Customers Are Searching Today?
Knowing where customers search for the information and products they need is vital. According to Statista, Google processes…
The MarTech Dilemma: How Do You Decide Whether to Try or Implement a Tool?
Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their…
Is Social Media Worth It in 2024?
Social media is more pervasive than ever, with nearly 5.1 billion people engaging on various platforms monthly. From…
Does the AIDA Model Hold Water for Sales in 2024?
Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the…
Can Marketing Agencies Create Content for Any Industry?
Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They’re…
How Google’s New Generative AI Rollout is Redefining SEO
Think SEO is all about keywords and backlinks? Think again. Google’s new Generative AI is here to shake…
How to Use Product Analytics to Boost Sales
Sales are one of the most vital aspects of running a business and aren’t something you’ll want to…