PMM power-prompts: Positioning and messaging
Creating positioning and messaging that cuts through the noise and drives real business impact is the no.1 job…
PMM power-prompts: Market research & competitive intelligence
Most Product Marketers we speak to say the same thing: They’re drowning in data but starving for insights.…
Multi-Cloud Deployment: Running Your App on AWS, Azure, and GCP
Introduction: Why Multi-Cloud Matters Imagine you are an e-commerce company running your web application on AWS. One day,…
The impact of location on product marketing salaries
How much do product marketers really earn? It’s a question we ask each and every year in our…
Customer segmentation template
Customer segmentation is a key aspect of product marketing. It involves dividing a broad customer base into smaller…
Package Manager Fight: npm vs pnpm vs npx vs yarn vs bun
In the ever-evolving landscape of JavaScript development, package managers are a crucial part of managing dependencies, streamlining workflows,…
34 of the Best Planning Quotes
People seem to have been writing about planning for as long as they have been writing. No surprise…
Customer journey map framework
The customer journey map helps marketers and customer success professionals visualize and optimize the entire customer experience.
B2B persona questions template
Our B2B persona questions template contains a series of inquiries designed to help you understand the characteristics, needs,…
Competitor comparison chart (template)
What is a competitor comparison chart? A competitor comparison chart (or competitive intel checklist) is a useful tool…