Giana Reno
87 posts
6-Step Checklist to Launch + Promote Gated Content
Gated content is a heavyweight in the content marketing ring, perfect for nailing conversions and pulling in leads.…
SecretService: Library for Storing Secrets in Google Apps Script
Google Apps Script is an excellent tool for connecting various services via API. Access to API requires storing…
15 B2B Marketing Metrics That Matter to CEOs
As CEOs worldwide are looking at marketing as a growth driver, they have become more critical in measuring all…
21 Influencer Marketing Tips & Strategies to Reach New Audiences
Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an…
Seven Sites for Free Low-Code App Templates
Starting with low-code or with a template can make your prototyping process faster, and take the risk out…
9 Tools & Tactics for Effective Paid Content Distribution
In a world where every click counts and attention spans are shrinking, it’s more important than ever to…
Mastering Prompt Management 💫
Prompt engineering is both an art and science – a blend of creativity and structure that, when done…
10 Essential Content Marketing Roles for a Successful Strategy
An increasing number of businesses are seeing the value of a clear content marketing strategy. At the start…
Why Your Product Is Not What You Sell
How does a playing card company end up becoming one of the world’s most enduringly popular video game…
Content Marketing for E-Commerce Brands: The A to Z Guide
People today don’t shop like they used to. Over the past few years, at varied paces in different…