Marketing in 2024: AI, Brand, and the End of Social Media?
Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should…
The Rise of Retail Media Networks in 2024: Why Marketers Should Care
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the…
OpenAI’s Drama Should Teach Marketers These 2 Lessons
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative…
Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s…
Is OpenAI’s Custom GPT the Next Frontier?
You can make your own GPT. But what can a custom version of ChatGPT do for your brand?…