Oops, Google Did It Again — But You Still Need First-Party Data
The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until…
Don’t Follow Tesla’s Marketing Mistake
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try…
Tetris Development 1 – Setting Up
The first game that I would like to recreate is the game of Tetris. While it is a…
Should Your Brand Shout Its AI and Marketing Plan to the World?
To use AI or not — it’s the question on every marketer’s mind. But there’s a more practical…
Why Marketers Should Care About Google’s Potential HubSpot Acquisition
Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want…
The Reality of Generative AI in Marketing May Not Be What You Think
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got…
How To Prepare for the Data Apocalypse
New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction…
Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers…
The Problem With AI Headlines
Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists,…
Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance?’
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it…