Content Marketing Institute Team
33 posts
OpenAI’s Drama Should Teach Marketers These 2 Lessons
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative…
Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s…
Is OpenAI’s Custom GPT the Next Frontier?
You can make your own GPT. But what can a custom version of ChatGPT do for your brand?…