How To Use GA4 and AI To Find the Gold In Your Marketing Analytics Data
Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input…
What’s Lost When AI-Generated Characters Lie and Misrepresent?
Meta finally learned human people don’t like fake friends who lie. But that news doesn’t signal the end…
Should TikTok Ruling Take a Bite Out of Your Marketing?
TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance…
Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?
In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar…
Will the X Avalanche Lead to a New Social Media Landscape for Marketers?
On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew…
At Least One of These Predictions for Marketers Is True
Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep…
Semrush’s Acquisition Reinforces the Value of Owned Media
Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and…
Will SearchGPT Whack Google Where It Counts?
OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be…
Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)
Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book.…
The First 5 Things I’d Do if I Were Starting My Business Over Today
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help…