State of Product Marketing Leadership 2024 Report
Grab your copy Leading product marketing is tough. You’re the strategist, the team coach, the sales ally, and…
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Cost-plus pricing: How and when to do it
The cost-plus pricing model involves determining the selling price by adding a fixed profit percentage to the total…
The role of use cases in marketing
Product marketing teams work day and night developing and bringing their latest innovations to the market. It’d be…
Managing a large product portfolio with limited team members
The State of Product Marketing 2024 report found that nearly 80% of product marketers come from smaller teams…
How to transition into product marketing
The 2024 State of Product Marketing report reaffirmed our predictions: more and more people are transitioning into product…
How product marketing evolves at every stage of the company lifecycle
What is it like scaling a company from early stages to something much larger? With help from leading…
Designing narratives customers actually resonate with, with Marcus Andrews, Pendo
In this episode of Product Marketing Life, host Collin Mayjack sits down with the king of narrative design,…
How to learn from lost opportunities with Molly Chapman, MoorePay
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Molly Chapman,…
The product marketing paradox: KPIs vs. budget
Success is often measured by tangible results and clear metrics. Yet, a striking paradox has emerged in the…