Product Marketing Salary Survey: 2024/25 Results
Grab your copy Let’s face it: product marketing is a high-stakes game where your market value can feel…
Top 100 Product Marketing Influencers, 2024
2024 has been another transformative year in the world of product marketing, with the industry quickly adapting to…
Product Marketing Awards 2024: Your winners
After an inspiring round of nominations and rigorous selection, we are thrilled to announce the winners of this…
Which product marketing skills do recruiters value most?
It’s impossible to pinpoint one single product marketing skill that’s the most important among recruiters because needs vary.…
Product marketing leadership resource portal
Welcome to our Product Marketing Leadership portal, where you’ll find everything you need to know about being a…
What is brand marketing?
“Branding is the why; Marketing is the how.” Consider how Nike’s “Just Do It” slogan instantly brings to…
The growing trend of PMMs reporting directly to the CEO
In the State of Product Marketing 2024 report, we found that 5.8% of product marketers report directly to…
What are the most effective sales enablement assets?
Sales enablement has become an increasingly critical function for modern businesses. According to the State of Product Marketing…
Product Marketing Awards 2024: Your finalists
This year, we received an incredible array of nominations from across the product marketing world, showcasing the talent,…
Why metrics are your strategic advantage
Product marketers are increasingly expected to prove their value not just through creativity and communication, but through data…