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Managing a large product portfolio with limited team members
The State of Product Marketing 2024 report found that nearly 80% of product marketers come from smaller teams…
How to transition into product marketing
The 2024 State of Product Marketing report reaffirmed our predictions: more and more people are transitioning into product…
How product marketing evolves at every stage of the company lifecycle
What is it like scaling a company from early stages to something much larger? With help from leading…
Designing narratives customers actually resonate with, with Marcus Andrews, Pendo
In this episode of Product Marketing Life, host Collin Mayjack sits down with the king of narrative design,…
How to learn from lost opportunities with Molly Chapman, MoorePay
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Molly Chapman,…
The product marketing paradox: KPIs vs. budget
Success is often measured by tangible results and clear metrics. Yet, a striking paradox has emerged in the…
The Product Marketing Metrics eBook
The Product Marketing Metrics eBook The stark reality is this: without the right metrics, you’re navigating in the…
You don’t need a frontend framework
You can and should build one yourself, but you would benefit from using a framework in production. Modern…
What entry-level PMMs need to do to advance in their career: Interview with 9 leading experts
Entry-level professionals often find themselves wondering how to climb the career ladder and make their mark in product…
Transforming niche products into market leaders: Amitai Richman’s success at K2View
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik spoke with Amitai Richman.…