What is brand marketing?
“Branding is the why; Marketing is the how.” Consider how Nike’s “Just Do It” slogan instantly brings to…
The growing trend of PMMs reporting directly to the CEO
In the State of Product Marketing 2024 report, we found that 5.8% of product marketers report directly to…
What are the most effective sales enablement assets?
Sales enablement has become an increasingly critical function for modern businesses. According to the State of Product Marketing…
Product Marketing Awards 2024: Your finalists
This year, we received an incredible array of nominations from across the product marketing world, showcasing the talent,…
Why metrics are your strategic advantage
Product marketers are increasingly expected to prove their value not just through creativity and communication, but through data…
State of Product Marketing Leadership 2024 Report
Grab your copy Leading product marketing is tough. You’re the strategist, the team coach, the sales ally, and…
how to connect the PostgreSQL database with Django
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Cost-plus pricing: How and when to do it
The cost-plus pricing model involves determining the selling price by adding a fixed profit percentage to the total…
The role of use cases in marketing
Product marketing teams work day and night developing and bringing their latest innovations to the market. It’d be…
Managing a large product portfolio with limited team members
The State of Product Marketing 2024 report found that nearly 80% of product marketers come from smaller teams…