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What is customer marketing?
Customer marketing is a term referring to any marketing activity or marketing campaign that’s aimed at your current…
Product Marketing Mini Crossword
So, the New York Times decided to lock its Mini Crossword behind a paywall. Fine. We’ll make our…
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Why empathy is a competitive advantage for PMM leaders
When people think about product marketing leadership, they often picture go-to-market strategies, messaging frameworks, or competitive positioning. But…
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The product marketing career path: From Associate to VP
As you progress through the product marketing field, expectations shift dramatically. Not only in the scope of your…
The 8 archetypes of a product marketer
On any given day, a product marketer might be crafting a compelling narrative, analyzing market trends, orchestrating a…
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What PMMs get WRONG about product-market fit [Video]
Disclaimer: Everything was correct at the time of recording. Origami Risk has since hired a VP of Product…
6 ways to future-proof your product marketing career in the age of AI
AI is reshaping product marketing fast. It can already write solid content, analyze trends, and speed up execution.…