The power of asking ‘why?’ A case study for market research
In this episode of Product Marketing Maestros, guest Andrea Saez, Senior Product Marketing Manager at Unmind, shares a…
“The PMM Scholar Program has been a transformative experience.” Case study with Johnathan Butler
Johnathan Butler is a Senior Marketing Strategist with a successful track record of merging creativity and data-driven insights…
Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io
On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive…
State of the Interactive Product Demo 2024 Report
Interactive product demos have emerged as a game-changer, offering an immersive and engaging experience that captivates potential customers…
“The PMM Scholar program is as technical as it is fun.” – PMM Scholar Program with Sandra Wahiga
Sandra Wahiga is a Country Marketing Manager based in Nairobi, Kenya with a keen interest in the product…
Lessons in alignment and the power of collaboration with Amit Alagh
In this episode of Product Marketing Maestros, guest Amit Alagh, Senior Product Marketing Manager at LexisNexis, discusses the…
Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle
In this episode of Product Marketing Life, host Collin Mayjack speaks with Emily Pick, Senior PMM at Rattle to discuss her…
Top 5 reasons why Messaging Certified should be on your product marketing to-do list
Imagine having the power to transform your product’s messaging from ordinary to extraordinary. Picture yourself crafting messaging that…
What is a brand persona? Examples inside
While user and buyer personas outline hypothetical people who would be interacting with your company and products, a…
How to use personalization tactics in your product marketing strategy
Incorporating personalization methods into your product marketing strategy doesn’t have to be extremely complicated and tech-heavy. There are…