Use case template
Looking to bring more structure to your feature planning and user stories? This use case template is designed…
Product page template
Whether you’re launching a brand-new feature or refreshing your core product page, this B2B SaaS product page template…
Customer retention metrics framework
Measuring customer retention is about more than just counting how many folks stick around – it’s about understanding…
Marketing calendar template
Staying on top of your marketing activities can be overwhelming, especially when juggling multiple campaigns, channels, and deadlines.…
Case study outline template
Case studies are gold when it comes to showing off your product’s real-world impact. They offer proof that…
Creating your product marketing portfolio: Examples, tools, and tips
A strong product marketing portfolio is the best way to show recruiters what you’re capable of – in…
The messaging cheat sheet
Strong messaging is essential, but building it can be time-consuming, and keeping it inconsistent across teams can feel…
The product marketer’s guide to pricing
Discover the product marketer’s guide to pricing – your essential framework for pricing success. Whether you’re refining your…
API calls and Testing
After some more work, I have results! You should be able to check now at the bottom of…
Your go-to-market cheat sheet
Product marketing is one of the most cross-functional (and let’s be honest, chaotic) roles out there – especially…