The definitive compensation guide for product marketers: based on 100s of data points from around the world, this is the only salary report you’ll need this year.
What you’ll learn
- What other product marketers around the world are earning.
- How experience, company size, industry, and region shape your pay packet.
- Which roles and titles are moving fastest – and which are stagnating.
- Trends in salaries, bonuses, equity, and perks for 2025/26.
- How to benchmark yourself and build a pay negotiation strategy with confidence.
Why you’ll want this report on your desk
Because guesswork won’t cut it – whether you’re mapping your next move, negotiating a raise, or hiring for your team.
With this report you can:
- Benchmark your current salary against peers at similar companies and levels.
- Spot high-value skills and roles that boost compensation.
- Navigate the evolving product marketing role with data you can trust.
- Make confident decisions about compensation, hiring, and career trajectory.
| Chapter | What’s included |
|---|---|
| 1. Key findings | The major insights, surprises, and trends shaping PMM compensation this year – distilled for quick understanding. |
| 2. Who took part | A clear view of our respondent pool: roles, experience levels, industries, and geographies represented. |
| 3. Global salary average | The worldwide benchmark for product marketing compensation going into 2026. |
| 4. Salary by location | How pay shifts across regions. |
| 5. Salaries in the United States | A granular look at U.S. compensation trends, including state-level clusters. |
| 6. International comparison | Side-by-side comparisons of global PMM salaries to help you understand exactly where each region stands. |
| 7. Job title & salary | From Associate PMM to VP Product Marketing – how compensation scales with seniority and responsibility. |
| 8. Industry & job role | Which industries (SaaS, finance, e-commerce, hardware, etc.) are paying the highest — and why. |
| 9. Company factors | How company size, funding stage, and revenue impact take-home pay. |
| 10. Inclusivity & pay | Transparency on gender, accessibility, and diversity-related pay gaps – and how they’re shifting. |
| 11. Support from the C-suite | How much executive buy-in PMMs receive — and the correlation with compensation and job satisfaction. |
| 12. Company culture | What PMMs say about burnout, workload, work-life balance, and their organization’s culture. |
| 13. Reporting lines | Where PMMs sit in the org chart and how reporting structure affects pay. |
| 14. Product marketing certifications | The role certifications play in compensation, progression, and perceived credibility. |
| 15. Role-related responsibilities | Which responsibilities correlate with higher pay — remote working, direct reports, number of products. |
| 16. Salary satisfaction | How PMMs feel about their current pay — and where dissatisfaction is highest. |
| 17. Career aspirations & stability | What PMMs want next in their careers, how secure they feel in their roles, and which paths are gaining momentum. |
