Hacking human nature: How applying behavioural science can make your product appear better value

Discover the power of behavioral science in product marketing with this insightful video. Join us as we explore how understanding human behavior can make your product appear better value. Learn from the expertise of renowned psychologists and gain valuable insights into cognitive biases and heuristics. Dive into the world of social psychology and uncover the secrets of how people actually behave, rather than how they claim to behave. Find out how to leverage these insights to persuade and influence consumer decisions. Don’t miss this opportunity to tap into the potential of behavioral science in your product marketing strategies. Join the Product Marketing Alliance community and stay ahead of the game!

Richard Shotton, Product Marketing Expert & Author of The Choice Factory