Internal PMM advocacy is your secret growth engine

The video emphasizes the importance of building strong internal advocacy for product marketers, highlighting its role in driving both individual and company-wide growth. Haya Barlas and Lou Sheppey share insights on how internal campaigns should be treated with the same seriousness as external ones, focusing on measurable results and addressing organizational pain points. They discuss the significance of collaboration across teams and the need for product marketers to educate others about their impact. The conversation also touches on the future of AI in product marketing and the necessity of consistent messaging and frameworks. Overall, the panel underscores that effective internal advocacy can elevate the role of product marketers and drive significant business outcomes. Haya Barlas, Head of Product Marketing, JustGiving Jenny Adamson, Executive Director, Product & Growth Marketing (Private Markets), MSCI Inc. Louise Sheppy, Global Head of Product Marketing, Financial Times