Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s strategy.
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
Related Posts
The Best Marketing Events Happening in 2023
Marketing is changing faster than ever. While many marketers started venturing out to a few events this past…
![how-marketers-can-use-ai-assistants-[+12-best-tools]](https://prodsens.live/wp-content/uploads/2023/05/11565-how-marketers-can-use-ai-assistants-12-best-tools-380x250.png-23keepprotocol)
How Marketers Can Use AI Assistants [+12 Best Tools]
Have you ever spoken with customer service via a chatbot? If you’re like me, you sometimes wonder if…
Four Differentiated Marketing Tactics Using Community and Audience
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing…
