Product marketing is one of the most impactful — and often misunderstood — roles in tech. And in Africa, it’s also one of the most overlooked.
As startups scale and customer needs grow more complex, the product marketing gap is holding back growth, product adoption, and user alignment.
In this live panel discussion, we’re shining a spotlight on the importance of product marketing across the African continent — and helping the next wave of PMMs get their start.
Date: Thursday, May 8
Time: 6:00 pm EAT
Location: Online
What to expect
In this session, we’ll cover:
✅ What product marketing actually is
✅ Why it’s crucial to startup success in Africa
✅ Real-life stories from African PMMs
✅ How to break into the role and where to begin
✅ Free resources, next steps, and future webinar topics
This is the first in a dedicated series aimed at building product marketing awareness and talent across Africa.
Meet your speakers
👋 We’ll be joined by product marketers from across the continent who’ve built their careers from the ground up.
Moderator: Carolyne Mweberi
Senior Product Marketing Manager at Qhala
Carolyne Mweberi is a certified Senior Product Marketing Manager at Qhala, with a passion for positioning innovative technologies in Africa’s frontier and emerging markets. With deep expertise in customer-centric storytelling and go-to-market strategy, she excels at translating complex software solutions into impactful value propositions. Through a data-driven and CX-first approach, Carolyne helps businesses unlock market opportunities and drive meaningful growth.
Panelist: Temilade Adelakun
MBA Candidate at The University of Chicago Booth School of Business
Temilade Adelakun is an MBA candidate at The University of Chicago Booth School of Business and a former Product Marketer at Google, where she led strategic initiatives across Sub-Saharan Africa. With a background spanning product marketing, management, and innovation strategy, she blends technical depth with a passion for impact. Temilade is a recognized Future Female Leader and a Harvard Crossroads alum, deeply committed to advancing STEM for girls, digital inclusion, and tech-driven development in Africa. Her mission: to empower communities through innovation, entrepreneurship, and transformative tech solutions.
Panelist: Sibongani Malumo
Product Marketing Manager at Sage South Africa (Pty) Ltd
Sibongani Malumo is a seasoned Product Marketing Manager at Sage South Africa, bringing over 12 years of experience in driving strategic marketing initiatives, product launches, and customer-centric value propositions. With deep expertise across the full marketing mix and sales cycle, she excels at aligning cross-functional teams, identifying market needs, and delivering impactful go-to-market strategies. Sibongani is passionate about crafting solutions that resonate, fuel growth, and maximize customer and shareholder value.
