This is an interview I conducted with Jakob Knutzen, the co-founder of Butter, a company offering both workshop-focused video conferencing (Butter Video) and its newest offering, a collaborative canvas tool (Butter Scenes). Jakob shares with me the company’s origin story, its product-led growth strategy emphasizing organic user acquisition, and the surprising ways users have adopted Read more »
The post When PLG is smooth as butter: A conversation with Jakob Knutzen (Co-Founder and CEO, Butter) appeared first on Mind the Product.
