Your audience won’t tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.
Related Posts
Why AI Content Isn’t Working (and What to Do for Your Blog Instead)
Over the past couple of years, bloggers, search optimizers, and marketers have tried to harness the power of…
Voice is the new logo: Why your brand’s tone matters more than ever
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior…
ChatGPT Won’t Replace Google Search (Yet)
Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically,…