Isn’t the point of marketing to remove friction from the buyer’s journey? Not for highly customizable or complex purchases. Slowing the customer down gives you time to guide them to options and add-ons that suit them best. Here’s how.
Related Posts
MozCon Early Bird Tickets Are Live: Only 200 Available!
Ever felt priced out of MozCon or too far to attend? Early Bird tickets are live for new…
Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success
We talk a lot about scaling when there’s VC funding involved, but bootstrapping is a whole other game.…
Actionable AI — Whiteboard Friday
In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed…