Product marketing is a multifaceted role that goes far beyond simply getting products off the shelves.
In this episode of the Product Marketing Life podcast, host Collin Majak sits down with Tamara Grominsky, founder of PMM Camp, to explore the differences between inbound and outbound product marketing, how to navigate these roles, and why product marketing is so much more than simplified mental models.
Check out the full episode right here.👇
About the episode
Tamara Grominsky shares her journey in product marketing, the unique skills required for inbound versus outbound product marketing, and why having a nuanced understanding of both is essential for product marketing success.
The conversation covers a variety of topics, from the challenges of moving from individual contributor roles to product marketing leadership, to the importance of strategic thinking and how to advocate for the value of inbound product marketing in organizations.
Main Talking Points
- Inbound vs. outbound product marketing
- The inbound product marketer’s role
- Outbound product marketing and product launches
- The misleading analogy of shelving products
And that’s just a taste of what’s in store. Watch the full episode for the whole dynamic conversation!
About the Guest
Tamara Grominsky is the founder of PMM Camp, a community for strategic product marketing leaders. With over a decade of experience, Tamara has held various leadership roles, including Chief Strategy Officer at Unbounce and VP of Product Marketing at Kajabi.
She champions strategic product marketing and helps PMMs amplify their impact within organizations. Through PMM Camp, she connects product marketers, facilitates peer learning, and offers invaluable insights into the evolving world of product marketing.
Get involved
Keen to join the conversation?
Why not take a look at our Slack channel? Not to boast, but our Slack community is the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast 😉).
We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’. And it’s completely free to join!
Don’t miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.
