Architects don’t just hand over drawings to the construction crew. They include detailed specs, so the project delivers what the customer wants. So, why do you expect a content strategy to do all the heavy lifting on its own?
Related Posts
Marketing Without a Budget? Use These 10 Tactics [Expert Tips]
With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the…
How Human Behavior Impacts Your Marketing Strategy [Video]
You’ve been told a lie. Delivering the right message to the right person at the right time isn’t…
20 Digital Marketing Ebooks to Add to Your Reading List
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically…