Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.
Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play
Related Posts
11 Ways to Create Content that Generates Leads
“How do they do it?” my clients ask, as they look at the number of blog articles by…
Everything You Need to Know About AI Cybersecurity
AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are…
6 Ways Nonprofits Can Grow With Content Marketing
Nonprofits may have different goals than traditional brands, but when it comes to content marketing their objectives aren’t…