The journey to becoming customer-centric at Pfizer: Atif Faruqui (Director, Developer Products and Platforms, Pfizer)

the-journey-to-becoming-customer-centric-at-pfizer:-atif-faruqui-(director,-developer-products-and-platforms,-pfizer)

Join our conversation with Atif Faruiqui, Director of Developer Products and Platforms at Pfizer, as he illuminates the path the pharmaceutical colossus took towards a product-focused approach. He takes us behind the scenes of Pfizer’s strategic pivot, highlighting the signals that spurred the company’s leadership to champion a customer-centric approach.  Read more »

The post The journey to becoming customer-centric at Pfizer: Atif Faruqui (Director, Developer Products and Platforms, Pfizer) appeared first on Mind the Product.

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