Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.
Related Posts
31 Influencer Marketing Stats to Know in 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s…
2022 Local SEO Holiday Success: Essential Comforts in Leaner Times
Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a…
Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence
While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend…