This article is based on Karen’s talk at the Product Marketing Summit in Tel Aviv earlier this year. Check out the exclusive OnDemand recording of this amazing session here!
If I were to ask you about your top three objectives in life, you might struggle to come up with more than one. We’re so busy with our day-to-day routines that we often forget to take the time to pause and gain clarity about where we want to be. But this clarity is so hard to find, right? When there are so many distractions, emotions, and people vying for attention, our brains become muddled and it’s hard to know what we truly want.
But this truth and this clarity can be found in our dreams. Our dreams reflect our deepest desires, our real challenges, and our weaknesses – without the external distractions that can cloud our waking thoughts.
But if dreams are so powerful, how come we often forget them and continue racing through our lives without direction? Imagine how much more effective we could be in life if we would only listen to what our souls were telling us overnight. Up until the 1900s, dreams were considered irrational fantasies, dark thoughts lurking in the corner of our minds. And then Freud came in. He found patterns in our dreams, and he created a framework that allows us to categorize, interpret, and understand our dreams.