In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Group Director of Brand Marketing & Product Marketing at KingMakers.
Introducing Sandeep Bhara
Sandeep’s a seasoned full-stack marketer and team leader with extensive international experience in the US, APAC, and MENA regions, including Central Africa. He has the ability to deftly switch from planning to operational execution and always tie marketing spending back to commercial goals.
During his career, he has experience building teams from the ground up and is currently managing the core marketing function at Kingmakers with a team of +20 people scattered across the UK, Africa and Dubai.
Sandeep specializes in brand strategy development and execution, with strong ATL/BTL experience including TVC, OOH, and DOOH development and deployment as well as the development of brand health trackers.
He also has experience in product marketing, performance marketing, social, CRM and new market entry strategies, and has set up and managed agency partners/retainers.
Key talking points
Sandeep is a full-stack marketer, as well as a PMA Ambassador, and in this episode, he discusses:
• His experience transitioning from B2C to B2B
• Why he pursued a career as a full-stack marketer
• Transferable product marketing skills he’s applied in his full-stack role
• Managing a team comprising team members situated across different countries and continents
• Predictions for the future of full-stack marketing
Plus much more…
