Browsing Tag
Start-up
9 posts
The best startup marketing advice I got at a F500 company
“We need this to roll-out the product uncomfortably slowly”. Those words came from the Citrix CFO, as our…
Achieving product market fit for startups: From 20 product marketing experts
According to John Pennypacker, VP of Sales and Marketing at Deep Cognition, achieving product market fit (PMF) is…
Achieving product market fit for startups: From 20 product marketing experts
According to John Pennypacker, VP of Sales and Marketing at Deep Cognition, achieving product market fit (PMF) is…
Building a product marketing org at a hyper-growth startup
This article has been adapted from Sean Lauer’s talk at the Product Marketing Trailblazers event. You can enjoy…
6 top tips for the startup PMM
I’ve worked at a handful of startups and mentored founders at many more. Besides the obvious hard skills…
Chaos and blank slates: How to lead a start-up as a PMM
For product marketing managers with visions of leadership grandeur, the challenges and opportunities of a start-up environment can…
Product marketing at every stage of growth
This article is based on Spencer’s brilliant talk at our once-in-a-lifetime Product Marketing Misunderstood Event. PMA members can…
Making your mark: The PMM’s startup survival guide
Thinking of diving into product marketing at a startup, but unsure of the terrain? I’m Saad Asad, the…
Going from ‘Big Tech’ to a pre-seed start-up as a product marketer
Hello! I’m Vincent – currently serving as Chief Operating Officer at AetherIoT. We’re a deep-tech start-up physically based…
