Browsing Tag
ROI
12 posts
Monetizing Your Content Strategy: Insights for B2B and B2C Brands
Content marketing is one of the most powerful tools in a modern marketer’s arsenal. If used strategically, it…
The Black Box of Content Attribution: How to Engage With Consumers More Authentically
We all want to attribute value to the content we produce. How did the output contribute to the…
Content Marketer for Hire—Why Marketers Are Prioritizing Talent
One of the biggest challenges to achieving content impact is a lack of people. That’s the word from…
7 Narrative Framework Steps for Improved Conversion
Do you have a story for your brand? If you’re wondering why a narrative is so important for…
Mastering the Most Important Content Metrics for 2023
Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach…
6 Metrics That Prove Content Marketing Success
How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions…
(Im)proving Content’s Impact Using Marketing Data Analytics
Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t…
Single-Touch Attribution: Mapping Marketing ROI Back to Content
Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you…
How Storytelling Can Build an Emotional Connection with a B2B Audience
B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling…
In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever
Don’t say recession. The internet will come for you. But no matter what you call it, there’s little…
