Browsing Tag
Product Marketing
137 posts
How to effectively disagree with superiors at work
It’s never easy to disagree with your boss, let alone anyone else at work. In fact, it can…
Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your…
Product marketing and generative AI: ChatGPT vs. “ChatGP-Josh”
In the 10 years that I’ve been working in product marketing, nothing has been as transformative, disruptive, or…
From product marketer to founder: Why PMMs have an entrepreneurial edge with Tamara Grominsky, founder of PMM Camp
In this episode of Product Marketing Life, Mark Assini is joined by Tamara Grominsky, a seasoned product marketing…
The journey to the top: How to prepare for a C-suite role
Landing a spot in the coveted C-suite is the pinnacle of success for many business professionals. But the…
What is B2B messaging? Strategies for skillful communication
Effective business-to-business (B2B) messaging is crucial for cutting through noise, engaging prospects, and driving conversions and growth. But…
9 must-know B2C product marketing strategies to boost growth
In today’s highly competitive B2C landscape, you need to employ strategic and customer-centric approaches to drive sustainable growth. …
“PMA is your ticket to a wealth of knowledge” – Kannan Gophal’s PMA membership experience
Kannan Gophal – Crossover vetted as a top 1% marketer – is a Product Marketing Consultant with a…
The key to PMM success? Product Marketing Certified: Core with Alicia Foreman
As a senior PMM, Alicia works with emerging and growth-oriented B2B SaaS businesses. Her career spans a variety…
Embrace new knowledge, build lifelong connections, and unlock your full potential – PMM Scholar Program with Temitope Adaramoti
Temitope is a creative young copywriter at Tagvenue, just venturing out into the world of product marketing. She…