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14 posts
Product marketing horror stories and how to avoid them
Every product marketer has that one story – the project that went bump in the night. Maybe it…
Customer retention metrics framework
Measuring customer retention is about more than just counting how many folks stick around – it’s about understanding…
The post-launch playbook: Turning launch momentum into sustainable growth
Have you ever launched a product that seemed like an instant success – early sign-ups, excited users, and…
Marketing calendar template
Staying on top of your marketing activities can be overwhelming, especially when juggling multiple campaigns, channels, and deadlines.…
Case study outline template
Case studies are gold when it comes to showing off your product’s real-world impact. They offer proof that…
PMM and content marketing collaboration checklist
When product marketing and content marketing are aligned, magic happens – launches land better, messaging resonates deeper, and…
Product launch communications roadmap template
When you’re launching a new product, clear and timely communication is everything. The product launch communications roadmap template…
Voice of the customer reporting template
Want to stay laser-focused on what your customers really think – and make smarter, revenue-driving decisions? The voice…
AI strategic plan
Looking for a clear, practical approach to AI adoption? Our AI strategic plan template helps you map out…
Statement of work template for product marketing consultants
When you’re kicking off a consulting engagement, a clear, detailed statement of work (SOW) is essential. It sets…