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19 posts
Use case template
Looking to bring more structure to your feature planning and user stories? This use case template is designed…
Smarter AI messaging: Stand out without the buzzwords
We need to talk about AI messaging. There are a lot of AI products on the market these…
Get your message right: Using science to move decision-makers
Did you know that in online poker, the objectively best cards only win about 12% of the time?…
Product page template
Whether you’re launching a brand-new feature or refreshing your core product page, this B2B SaaS product page template…
From features to outcomes: The new rules of AI pricing
Pricing has always been a reflection of value – but what happens when AI completely changes what that…
Product marketing horror stories and how to avoid them
Every product marketer has that one story – the project that went bump in the night. Maybe it…
Customer retention metrics framework
Measuring customer retention is about more than just counting how many folks stick around – it’s about understanding…
The post-launch playbook: Turning launch momentum into sustainable growth
Have you ever launched a product that seemed like an instant success – early sign-ups, excited users, and…
Marketing calendar template
Staying on top of your marketing activities can be overwhelming, especially when juggling multiple campaigns, channels, and deadlines.…
Case study outline template
Case studies are gold when it comes to showing off your product’s real-world impact. They offer proof that…