Browsing Tag
Positioning & messaging
31 posts
Smarter AI messaging: Stand out without the buzzwords
We need to talk about AI messaging. There are a lot of AI products on the market these…
Get your message right: Using science to move decision-makers
Did you know that in online poker, the objectively best cards only win about 12% of the time?…
Competitive positioning in the age of ChatGPT
Competitive positioning has always been central to product marketing. Whether you work in a sales-led org or a…
How Palo Alto Networks turned optimism into a growth strategy
Have you noticed how much of the marketing we see today, particularly in industries like finance, insurance, and…
Not all features are created equal: Using the Kano Model in your messaging
Picture this: You’re at a restaurant, and the waiter proudly announces that their kitchen uses clean water and…
Winning hearts, not eye-rolls: The PMM’s guide to customer-centric messaging
Have you ever read a piece of marketing content and just wanted to gag? As marketers, we’ve all…
The messaging cheat sheet
Strong messaging is essential, but building it can be time-consuming, and keeping it inconsistent across teams can feel…
From niche to noticed: Humanizing technical products for market impact
Have you ever tried to explain your product at a party? You know how it goes: someone asks…
4 comedy secrets that’ll improve your messaging
What do stand-up comedy and product messaging have in common? More than you might think! Both are about…
What is product messaging?
So, when we say “messaging”, we don’t directly mean SMS or text messaging (although this can play an…
