Browsing Tag
Positioning & messaging
22 posts
What is product messaging?
So, when we say “messaging”, we don’t directly mean SMS or text messaging (although this can play an…
PMM power-prompts: Positioning and messaging
Creating positioning and messaging that cuts through the noise and drives real business impact is the no.1 job…
What is positioning? Market, product, and brand positioning explained
What does positioning mean in marketing? A positioning strategy is a set of actions and processes that are…
![how-to-tell-stories-that-make-people-stop-scrolling-(and-start-buying)-[video]](https://prodsens.live/wp-content/uploads/2025/05/34470-how-to-tell-stories-that-make-people-stop-scrolling-and-start-buying-video-380x250.png)
Technical depth vs. accessibility in product messaging
In product marketing, the ability to translate technical jargon into customer-friendly language is a competitive advantage. Yet many…
![narrative-design-in-product-marketing-(and-why-it-matters)-[video]](https://prodsens.live/wp-content/uploads/2025/04/34071-narrative-design-in-product-marketing-and-why-it-matters-video-380x250.png)
Narrative design in product marketing (and why it matters) [Video]
Looking for more? Why not check out some related reading? 👇 Positioning vs narrative design: What’s the difference?…
The 5 key ingredients of impactful positioning and messaging
This article is based on Ryane Bohm’s insightful talk at the Chicago Product Marketing Summit. PMA members can…
Positioning and messaging rollout checklist
Crafting strong positioning and messaging is just the beginning. The real challenge? Getting your teams – sales, product, customer…
One simple rule for better messaging
Crack the code to great messaging with the VBF rule – your ultimate hack for crafting messages that…
The 1% positioning shift that can increase your market share
The rapid technological development and the growth of many niche markets into their own big markets (for example,…
