Browsing Tag
Positioning & messaging
38 posts
Messaging for multi-product companies: How to build clarity without diluting your story
Messaging for companies with multiple product lines is like trying to solve a Rubik’s Cube blindfolded. You’re creating…
How to use storytelling and product narrative in marketing
Storytelling is a process used by product marketers to communicate a message to their audience, via the combination…
Clarity rules! The simple way to create killer messages that stick
Nobody cares about your product. I know, I know. That’s a harsh way to start, but it’s true.…
Why generic value propositions fail in specialized markets
When I moved from running a product marketing agency into the specialized world of aviation, I arrived with…
Content-driven GTM: How to craft messaging that closes deals
What if the key to closing more deals isn’t just about having a great sales team, but about…
VRIO analysis framework
If you’re looking to identify what makes your company truly stand out, the VRIO analysis framework is your…
Winning with messaging: How Stakemate became a #1 consumer app
As a product marketer, one of your main responsibilities is designing messaging to resonate with users – and…
Smarter AI messaging: Stand out without the buzzwords
We need to talk about AI messaging. There are a lot of AI products on the market these…
Get your message right: Using science to move decision-makers
Did you know that in online poker, the objectively best cards only win about 12% of the time?…
Competitive positioning in the age of ChatGPT
Competitive positioning has always been central to product marketing. Whether you work in a sales-led org or a…
