Browsing Tag
Positioning & messaging
35 posts
Why generic value propositions fail in specialized markets
When I moved from running a product marketing agency into the specialized world of aviation, I arrived with…
Content-driven GTM: How to craft messaging that closes deals
What if the key to closing more deals isn’t just about having a great sales team, but about…
VRIO analysis framework
If you’re looking to identify what makes your company truly stand out, the VRIO analysis framework is your…
Winning with messaging: How Stakemate became a #1 consumer app
As a product marketer, one of your main responsibilities is designing messaging to resonate with users – and…
Smarter AI messaging: Stand out without the buzzwords
We need to talk about AI messaging. There are a lot of AI products on the market these…
Get your message right: Using science to move decision-makers
Did you know that in online poker, the objectively best cards only win about 12% of the time?…
Competitive positioning in the age of ChatGPT
Competitive positioning has always been central to product marketing. Whether you work in a sales-led org or a…
How Palo Alto Networks turned optimism into a growth strategy
Have you noticed how much of the marketing we see today, particularly in industries like finance, insurance, and…
Not all features are created equal: Using the Kano Model in your messaging
Picture this: You’re at a restaurant, and the waiter proudly announces that their kitchen uses clean water and…
Winning hearts, not eye-rolls: The PMM’s guide to customer-centric messaging
Have you ever read a piece of marketing content and just wanted to gag? As marketers, we’ve all…
