Browsing Tag
Personas
13 posts
Listen without prejudice: Conducting persona studies and taking action from them
This article originates from a presentation at the Product Marketing Summit, Las Vegas in 2022. At the time,…
What is a persona in marketing?
What is a persona in marketing? Personas are fictional characters you create based on research, and they represent…
How to turn personas and content intelligence into developer marketing gold
This article derives from a presentation from Product Marketing Trailblazers in December 2021. Watch this presentation, and others,…
