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Marketing News
68 posts
KFC Reminds Us of the Importance of Culturally Sensitive Marketing
In addition to chicken, KFC is frying up controversy. On August 24 Azim Akhtar, KFC Canada’s Director of…
The Key to Improving the Economy? Marketing to Women
It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female…
Popeyes Girl Dinner: How Social Media Trends Shape Restaurant Menus
Admittedly, I’m all too familiar with girl dinners. Sometimes (often) after a long day at work during a…
X Marks The Spot: What’s to Come After Twitter’s Rebrand?
Last month Elon Musk announced that Twitter’s new name is X. The name change is supposed to mark…
How Snapchat is Bridging the Gap Between Sports Fans and Their Favorite Teams
Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. When the games kicked off…
Inside Podcasting’s Profitability Dilemma
Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its…
Marketing Moves That Helped Skims Reach A $4 Billion Valuation
Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching…
How Duolingo Struck Social Media Gold with Unhinged Content
Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era.…
Threads and Spill: Can These New Apps Dethrone Twitter?
Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Between staff cuts, unpopular feature…
Barbenheimer: The Stark Marketing Differences Between This Summer’s Biggest Blockbusters
It’s shaping up to be a big month at the box office as the highly anticipated films Barbie…
