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Marketing News
68 posts
Is Social Media Dying? What That Could Mean for Marketers
The social media boom of the last decade is over. It’s not that people are no longer using…
Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The…
Gen Z Business Spotlight: Chamberlain Coffee
World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago,…
Should Brands Address Social Issues?
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers…
Are Meta’s Celebrity Bots Taking AI Too Far?
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie.…
The NFL’s Latest Marketing Play: Taylor Swift
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the…
Why Lifestyle Brands Are the New Media Companies
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large…
The Future of Partnerships: Celebrities Working For Major Brands
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways…
How Sorority Rush Became Big Social Media Business
Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021,…
Tennis is Back: How Social Media Gassed Up the 2023 US Open
The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last…
