Browsing Tag
Leadership
150 posts
Motivating your team: 7 strategies for senior PMMs
As a product marketing leader, you’ll know that having a motivated team is critical. But with demanding workloads,…
How to Raise Your First Round
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Itamar Novick, Founder…
Lessons in Product from Chief Product Officer of Unicorn Contentsquare
In this episode of the SaaS Revolution Show our host Alex Theuma is joined live from the #SaaStock2023…
Product Marketing Team Charter (or how to get everyone to stop telling PMM what to do)
A few years ago, I had just wrapped up a hectic Friday afternoon that looked like this: An…
Lessons in Building BroadSoft to a $2Billion Exit
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Mike Tessler, Managing…
The manager’s toolkit: Setting up your team for success in product marketing
This article is based on Daniel’s brilliant talk at the Product Marketing Misunderstood event. PMA members can enjoy…
CXOs’ Guide to SDLC: Processes, Models, and Best Practices
Globally, it’s estimated that $3.4Tn would be spent annually by organizations on digital transformation initiatives, with cloud, AI,…
From service provider to strategic partner: Level up your PMM game
This article has been adapted from Sudha’s brilliant talk at the exclusive Product Marketing Misunderstood event. PMA members…
How to Manage Multiple Projects: Strategies & Tools
Managing multiple projects at once can be a bit like a juggling act. Every action taken in one…
Building a PMM A-team: More than just hiring
Hi there! I’m Eyal, the VP of Product Marketing & Strategic Alliance at Cato Networks. Today, I’m going…
