Browsing Tag
Influencer Marketing
11 posts
Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?
When I started my content creation journey, one of my friends said over brunch, “Erica is officially in…
Influencer-Founded Food and Beverage Brands: Are They Good Business?
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only…
What Will Influencer Marketing Look Like in 2024?
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty…
The Ultimate Guide to Sponsored Content
Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted…
8+ Presentation Skills Every Marketer Needs
Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills…
How to Identify & Work With the Best Brand Influencers for Your Business
I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post…
How Performance Marketing Works [+ 6 Tools You Can Use]
Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a…
12 Tips on How to Become an Influencer [+Data]
The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is…
Are Influencer Brand Trips Still Relevant? Insights from Tarte’s Trip to Dubai
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true…
How to Dramatically Increase Your Revenue with Nano and Micro-influencers
Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from…