Browsing Tag
Influencer Marketing
15 posts
How to Harness B2B Influencer Marketing to Grow Your Brand
One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at…
How a Dedicated Campaign Manager Can Boost Your Ad Performance
There’s no getting around it: you need an online advertising strategy. From Google Ads to social media campaigns,…
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad…
My Comprehensive Guide to Micro-Influencer Marketing
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about…
Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?
When I started my content creation journey, one of my friends said over brunch, “Erica is officially in…
Influencer-Founded Food and Beverage Brands: Are They Good Business?
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only…
What Will Influencer Marketing Look Like in 2024?
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty…
The Ultimate Guide to Sponsored Content
Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted…
8+ Presentation Skills Every Marketer Needs
Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills…
How to Identify & Work With the Best Brand Influencers for Your Business
I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post…
