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Home Guides Page 2

what-is-a-pricing-strategy?

28 min

Product Management

What is a pricing strategy?

After receiving the ‘OK’ from your key stakeholders, you need to switch your focus to fine-tuning the most…

Product Marketing Alliance

March 29, 2023

what-is-a-go-to-market-strategy?

17 min

Product Management

What Is A Go-to-Market Strategy?

What is a Go-to-Market strategy? A Go-to-Market strategy fuses together all of the elements that drive a business,…

Product Marketing Alliance

February 27, 2023

what-is-competitive-intelligence-in-marketing?

26 min

Product Management

What is Competitive Intelligence in Marketing?

Competitive analysis refers to the process of identifying your competitors and analyzing their strategies. The goal is to…

Product Marketing Alliance

January 24, 2023

what-is-a-persona-in-marketing?

22 min

Product Management

What is a persona in marketing?

What is a persona in marketing? Personas are fictional characters you create based on research, and they represent…

Product Marketing Alliance

January 10, 2023

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