Browsing Tag
Developer marketing
17 posts
How to sell to engineering leaders: Speak their language, win their trust
Ever tried selling a product to an engineering leader and felt like you were talking past each other?…
How product marketers can truly connect with engineering leaders
Have you ever launched a marketing campaign with all the right stories and stunning visuals, only to see…
Open source to PLG: A winning strategy for developer tool companies
The go-to-market motion of developer software has evolved dramatically over the past decade. Before the early 2010s, we…
What are the best practices and challenges when hiring internally for developer marketing roles?
Innovation is key in the rapidly evolving tech landscape, as it helps you capture market share and drive…
5 tips to drive global awareness of your developer product
This article is adapted from Martin’s opening keynote at the Product Marketing Summit in 2019. At the time,…
How to build a powerful developer community
This article derives from a presentation at the Developer Marketing Summit in 2021. For more exclusive content, visit…
How to turn personas and content intelligence into developer marketing gold
This article derives from a presentation from Product Marketing Trailblazers in December 2021. Watch this presentation, and others,…
