Browsing Tag
customer interviews
7 posts
Ask Teresa: What Do You Do with Atypical Customer Stories?
When we interview customers, our goal is to learn as much as we can about their context. This…
Story-Based Customer Interviews Uncover Much-Needed Context
Customer interviews are one of the most impactful activities a product team can do. But only if we…
The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning.…
Tools of the Trade: Finding People to Interview Before You Have Customers
The foundation of continuous discovery is weekly touchpoints with customers. These touchpoints will allow you to collect stories…
Product in Practice: Making Customer Interviewing a Habit in an Early-Stage Startup
Founders have all sorts of reasons for starting companies. Sometimes it’s because they’ve personally experienced a pain point…
Interviewing customers has never been more important – here’s how you do it
A how-to guide for product managers on structuring customer interviews Read more » The post Interviewing customers has never been…
How to deploy empathy to get the most out of customer interviews, according to Geocodio’s Michele Hansen
At some point in their growth, businesses usually start investing in customer research. They work with consulting firms,…
