Browsing Tag
customer interviews
11 posts
Ask the Community: Tracking Opportunities Not Related to Your Outcome
When you conduct story-based interviews every week, you quickly begin to collect a range of opportunities. And while…
Customer Recruiting for Continuous Discovery: Get Easy Access to Customers Week Over Week
In all of our Product Talk Academy courses, we ask students, “What’s your biggest hurdle to adopting continuous…
Tools of the Trade: How HiveMQ Automates Customer Interview Recruiting with Orbital
If you want to make continuous interviewing part of your discovery, you have to automate the recruiting process.…
Ask Teresa: For Customer Interviews, Who Counts as a Customer?
Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery), I get a lot…
Ask Teresa: What Do You Do with Atypical Customer Stories?
When we interview customers, our goal is to learn as much as we can about their context. This…
Story-Based Customer Interviews Uncover Much-Needed Context
Customer interviews are one of the most impactful activities a product team can do. But only if we…
The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning.…
Tools of the Trade: Finding People to Interview Before You Have Customers
The foundation of continuous discovery is weekly touchpoints with customers. These touchpoints will allow you to collect stories…
Product in Practice: Making Customer Interviewing a Habit in an Early-Stage Startup
Founders have all sorts of reasons for starting companies. Sometimes it’s because they’ve personally experienced a pain point…
Interviewing customers has never been more important – here’s how you do it
A how-to guide for product managers on structuring customer interviews Read more » The post Interviewing customers has never been…
