Browsing Tag
customer engagement
20 posts
Personalization without creeping: Balancing privacy, trust, and customer experience
There’s a fine line between a friendly “Hi Bianca” and a message that knows too much. When personalization…
Customer advisory boards: A PMM’s secret weapon
Let me tell you about a time when messaging nearly derailed a tier-one launch at LinkedIn. I’d just…
Product marketing’s role in driving customer engagement
Are your customers engaged? Do they log in on a regular basis? Do they regularly attend meetings with…
The Future of Customer Experience Starts with Smarter Listening
Customer experience is only as strong as the feedback that shapes it but fewer customers are speaking up.…
Start Good Trouble: Mastering SaaS metrics with Equals’ Bobby Pinero
On our latest Start Good Trouble webinar, we sat down with Bobby Pinero to get some insights from…
Start Good Trouble: Why go-to-market is the new moat
Welcome to episode 2 of Start Good Trouble, an Intercom webinar series where we host discussions with startup leaders.…
Feature Prioritization Guide For Product Managers in 2024
Feature prioritization is always a hot-button issue for product managers. It helps organizations focus on the Determining which…
Product Positioning: Definition, How to Do It, and Examples
Product positioning is crucial in product management to attract prospects and stand out in your niche. But how…
9 Customer Experience Software to Improve Customer Satisfaction
Customer experience (CX) is central to product management and the success of your SaaS platform. It can help…
Identifying and Optimizing Customer Journey Touchpoints
How do you identify and optimize customer journey touchpoints? This is the main question that the article tackles.…
