Browsing Tag
Content Planning
30 posts
Content Workflow: What Marketers Need to Know
Content creation isn’t always as simple as we’d like it to be. It’d be great if marketers could…
How to Recession-Proof Your Content Marketing
Few things shoot fear into the heart of a marketer than the words “economic downturn.” Why? Because we…
What Are Content Managers, and How Do You Become One?
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences…
What Is Content Intelligence?
The way businesses collect data is changing. But data is essential to great content strategy. That’s why content…
How to (Easily) Make Perfect Content Calendars in Google Sheets
What do you use spreadsheets for? If you’re anything like me, you likely use them to collect data,…
How to Create a Comprehensive How to Guide [+Examples]
The irony doesn’t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve…
How Often You Should Publish Blog, Video, and Social Media Content
As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing…
Scheduling Instagram Posts: Absolutely Everything You Need to Know
Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness,…
How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while,…
How to Create an Editorial Calendar [Examples + Templates]
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a…