Community Management

Matthew Stibbe, CEO of Articulate Marketing, told me, “Community is not the cult of celebrity. It’s a reciprocal…

You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from…

A key decision when creating an online community is whether it’ll be free for members to join or…

Brands build online communities around their target audiences. As consumer preferences change and technological advances offer more and…

Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community…

They say if you can measure it, you can manage it. So how do you measure a community?…

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community…

The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg…

A few years ago, I had to manage a Facebook community for a TV station I was working…

If you’re trying to start or grow a community around your brand, these community management best practices might…