Browsing Tag
Branding
25 posts
How to Develop Brand Architecture
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you…
How Brands Can Cash in on the “Joyconomy”
Let’s face it, we could all do with a little lighthearted fun once in a while. Last June, I…
Revitalizing Your Nonprofit’s Image: 4 Steps to Rebrand
It’s no secret that, in order to further your nonprofit’s mission, you need to attract supporters to your…
Employer Branding: How to Attract and Retain Top Talent in Today’s Job Market
Attracting and retaining top talent in a competitive job market has never been more challenging. The COVID-19 pandemic…
Bootstrapping to $10M ARR and Then Exiting Through Private Equity
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Lloyed Lobo, co-founder…
Has Branding in B2B SaaS Taken a Back Seat?
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Angeley Mullins, Chief…
21 Brand Style Guide Examples for Visual Inspiration
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers,…
What Is Brand Perception? How to Measure It and 4 Examples
Take a second to think about your shopping habits — why do you make some purchases and not…
Brand Colors — Everything You Need to Know
Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely…
16 Benefits of Branding & Co-Branding
In more ways than one, branding is a pillar of success. The benefits of branding can range from…
