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Articles
364 posts
More than just a number: How product marketing helps shape the pricing strategy
Pricing is one of the most strategic topics within an organization, and at the same time, one of…
4 comedy secrets that’ll improve your messaging
What do stand-up comedy and product messaging have in common? More than you might think! Both are about…
How customer marketing and product marketing collaborate to drive long-term growth
In product marketing, discussions often revolve around positioning, enablement, go-to-market strategies, and more. However, there’s less focus on…
What’s going on in product marketing in Brazil? Let’s find out – together.
Product marketers in Brazil are making bold moves, solving big problems, and shaping the future of how products…
How to turn experience into interview-winning proof points: Part two
Ever read a job description and thought, “Wait… have I done that?” If so, you’re in exactly the…
7 product marketing lessons from the trenches
You know those moments in product marketing when everything goes sideways, and that chaos teaches you exactly what…
How we boosted win rates from 16% to 45% and drove $1.2M in revenue in 90 days
Over the past year at Affinity, we faced a growing challenge: a rising competitor began aggressively targeting both…
Bootstrapping Towards $100MM and a $1.7B Valuation
In this re-run episode of the SaaS Revolution Show, originally recorded in 2022, our host Alex Theuma is…
Content for niche audiences: strategies that deliver results
Every product marketer who launches products for industries with niche audiences knows that creating content for these audiences…
How long does it take developers to fully adopt your product?
If you’re building for developers, you already know this: they don’t just jump in after watching a sales…
